Nike’s new ad – everything great about web advertising

Leave a comment
Ads / Picked up from the web

I’ve watched this “Write history” maybe five times over the past few week, and its been pinged to me from several friends.  Can’t think of a better sports viral campaign since Nike’s “Touch of gold”, which incidentally was the first video every to reach 1m views on YouTube (the orginial upload no longer exists).

This “Write history” video and campaign is awesome. Its everything that is right about web advertising: extended and engaging narrative, re-enforcement of playful and cool brand attributes, and perfect execution of viral distribution, complemented by smart paid media.    8M views in a 10 days.  Just had to embed it:

The Author

Early stage investor at Index Ventures

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s