I’ve watched this “Write history” maybe five times over the past few week, and its been pinged to me from several friends. Can’t think of a better sports viral campaign since Nike’s “Touch of gold”, which incidentally was the first video every to reach 1m views on YouTube (the orginial upload no longer exists).
This “Write history” video and campaign is awesome. Its everything that is right about web advertising: extended and engaging narrative, re-enforcement of playful and cool brand attributes, and perfect execution of viral distribution, complemented by smart paid media. 8M views in a 10 days. Just had to embed it: