Always compete with quality

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Picked up from the web / Ways of doing business

price & quality

Products and services typically either compete by offering lower price or higher quality.  Compete with quality.  Lower price offerings are often easier replicated, squeeze margins, and generally cause a race to the bottom.  Quality is harder to create but companies that lead with quality, especially proprietary quality, are more defensible as a result.  Over time their customers tend to love them more, too.

The Author

Early stage investor at Index Ventures

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