Products and services typically either compete by offering lower price or higher quality. Compete with quality. Lower price offerings are often easier replicated, squeeze margins, and generally cause a race to the bottom. Quality is harder to create but companies that lead with quality, especially proprietary quality, are more defensible as a result. Over time their customers tend to love them more, too.
Dieter Rams, also known for his 10 principles of good design, was a famous German industrial designer, best know for his work at Braun. He coined the phrase, “Less, but more”.
Think communities, not markets Frame values, not reasons Explain why, not what Tell stories, not reasons Use pictures, not words Be simple, not complex Be unique, not ordinary Be human, not corporate
The informal economy or grey market is $10 Trillion. Full article in Foreign Policy Luck is a skill that can be learned. Full article in The Guardian. We know quite a bit on why people give money. Full article in NYTimes There are a lot of myths about brainstorming and creativity. Full article in The New Yorker There are universal, cross-cultural human behaviors. Quick link, and full book
“The essential difference between emotion and reason is that emotion leads to action and reason leads to conclusions” — Dr. Donald Calne
A recent article in the Harvard Business Review had a thoughtful observation and why certain start-ups are wildly successful. If you take a longview on the past 20-30 years you see certain ‘vintages’ of categories representing cohorts of world-beating outliers of companies. If you happen launch a computer company in 1983-1986, a internet company in 1995-998, a social network in 2003-2006 , an app in in 2006-2007, you had a disproportionate chance of becoming a giant. The thesis […]