Business models, pricing and distribution are typically replicable and fleeting, while product and brand are more enduring and defensible. Built an exceptional product and brand. Exceptional products include seamless design, delightful user experience and simplicity, but also importantly value and uniqueness. It is both form and function. Build something beautiful and of immense, unique value. Exceptional brands include the power of narrative, the softness of stunning visual identity, naming and positioning, and the richness of values and […]
The Internet has fast become the world’s largest, most competitive and efficient marketplace. As a consumer, it is blissfully efficient at surfing the right product at the best price. Yet for a company, this means it is deadly fast at surfacing competition and the switching cost of your customer moving elsewhere if often close to zero. In this network efficiency, the companies that will enjoy the most advantage are the ones that develop or aggregate […]
Dieter Rams, also known for his 10 principles of good design, was a famous German industrial designer, best know for his work at Braun. He coined the phrase, “Less, but more”.
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‘How can I possibly ask somebody what a graphics-based computer ought to be when they have no idea what a graphic based computer is? No one has ever seen one before.’ – Steve Jobs ‘If I asked my customers what they want, they simply would have said a faster horse‘ – Henry Ford
Vigorous product development is concise. A website should contain no unnecessary pages, a page no unnecessary functionality, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the developer make all his pages bare, or that he avoid all detail and code only minimal functionality, but that every pixel perform. Of course, adopted and stolen from a master: ‘Vigorous writing is concise. A […]