All posts filed under: Product Development

Exceptional product and brand

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Product Development / Start ups / Ways of doing business

Business models, pricing and distribution are typically replicable and fleeting, while product and brand are more enduring and defensible. Built an exceptional product and brand. Exceptional products include seamless design, delightful user experience and simplicity, but also importantly value and uniqueness.  It is both form and function.  Build something beautiful and of immense, unique value. Exceptional brands include the power of narrative, the softness of stunning visual identity, naming and positioning, and the richness of values and […]

Proprietary product

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Product Development

The Internet has fast become the world’s largest, most competitive and efficient marketplace.  As a consumer, it is blissfully efficient at surfing the right product at the best price.  Yet for a company, this means it is deadly fast at surfacing competition and the switching cost of your customer moving elsewhere if often close to zero. In this network efficiency, the companies that will enjoy the most advantage are the ones that develop or aggregate […]

Vigorous product development is concise

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Product Development / Web development

Vigorous product development is concise. A website should contain no unnecessary pages, a page no unnecessary functionality, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the developer make all his pages bare, or that he avoid all detail and code only minimal functionality, but that every pixel perform. Of course, adopted and stolen from a master: ‘Vigorous writing is concise. A […]