All posts filed under: Start ups

Exceptional product and brand

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Product Development / Start ups / Ways of doing business

Business models, pricing and distribution are typically replicable and fleeting, while product and brand are more enduring and defensible. Built an exceptional product and brand. Exceptional products include seamless design, delightful user experience and simplicity, but also importantly value and uniqueness.  It is both form and function.  Build something beautiful and of immense, unique value. Exceptional brands include the power of narrative, the softness of stunning visual identity, naming and positioning, and the richness of values and […]