Author: trohan

Seed investing from within a VC fund

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After 5 years and 10,000 hours of professional seed investing at Index, I’ve had time to reflect on the craft of seed investing – and in particular, seed investing from within a venture fund.  In many ways its the same as what independant angels and micro-VCs do; and in important ways, it’s different.  With the aim of making a venture seed practice the best it can be, we’ve laid out a distinct philosophy, here, “Pre-Venture: […]

Platforms of Purpose

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One of the most interesting trends in Silicon Valley is not a technology but what is happening in startup culture. There is a new breed of startup being born, one uniquely driven driven by purpose and mission. Organizations driven by mission – NGO’s, 2.0 Silicon Valley startups, even corporations with a mission statement – are not new. Yet these startups are new.  They have unique characteristics.   Originating from the values and methods of the […]

Exceptional product and brand

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Product Development / Start ups / Ways of doing business

Business models, pricing and distribution are typically replicable and fleeting, while product and brand are more enduring and defensible. Built an exceptional product and brand. Exceptional products include seamless design, delightful user experience and simplicity, but also importantly value and uniqueness.  It is both form and function.  Build something beautiful and of immense, unique value. Exceptional brands include the power of narrative, the softness of stunning visual identity, naming and positioning, and the richness of values and […]