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Seed investing from within a VC fund

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Uncategorized

After 5 years and 10,000 hours of professional seed investing at Index, I’ve had time to reflect on the craft of seed investing – and in particular, seed investing from within a venture fund.  In many ways its the same as what independant angels and micro-VCs do; and in important ways, it’s different.  With the aim of making a venture seed practice the best it can be, we’ve laid out a distinct philosophy, here, “Pre-Venture: […]

A metaphor matters

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Uncategorized

The great products have metaphors.  These metaphors act like a spine, which frame and guide the user through critical flows, and potently make these products easy to understand, explain and remember: Apple created your ‘desktop’ on your computer screen, where you can move items into a ‘trash-can’ and ‘folders’ Pinterest has ‘boards’ you create, applying  ‘pins’ to them by the action of ‘pinning.’ Twitter has ‘steams,’ with a ‘tweets’ flowing down them; you can also […]

Vintages – why now?

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Entrepreneurship / Trends / Uncategorized / Venture Capital

A recent article in the Harvard Business Review had a thoughtful observation and why certain start-ups are wildly successful.  If you take a longview on the past 20-30 years you see certain ‘vintages’ of categories representing cohorts of world-beating outliers of companies.  If you happen launch a computer company in 1983-1986, a internet company in 1995-998, a social network in 2003-2006 , an app in in 2006-2007, you had a disproportionate chance of becoming a giant.  The thesis […]