After 5 years and 10,000 hours of professional seed investing at Index, I’ve had time to reflect on the craft of seed investing – and in particular, seed investing from within a venture fund. In many ways its the same as what independant angels and micro-VCs do; and in important ways, it’s different. With the aim of making a venture seed practice the best it can be, we’ve laid out a distinct philosophy, here, “Pre-Venture: […]
I have not failed. I’ve just found 10,000 ways that don’t work. – Thomas Edison
The great products have metaphors. These metaphors act like a spine, which frame and guide the user through critical flows, and potently make these products easy to understand, explain and remember: Apple created your ‘desktop’ on your computer screen, where you can move items into a ‘trash-can’ and ‘folders’ Pinterest has ‘boards’ you create, applying ‘pins’ to them by the action of ‘pinning.’ Twitter has ‘steams,’ with a ‘tweets’ flowing down them; you can also […]
Dieter Rams, also known for his 10 principles of good design, was a famous German industrial designer, best know for his work at Braun. He coined the phrase, “Less, but more”.
A recent article in the Harvard Business Review had a thoughtful observation and why certain start-ups are wildly successful. If you take a longview on the past 20-30 years you see certain ‘vintages’ of categories representing cohorts of world-beating outliers of companies. If you happen launch a computer company in 1983-1986, a internet company in 1995-998, a social network in 2003-2006 , an app in in 2006-2007, you had a disproportionate chance of becoming a giant. The thesis […]